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Go Back   WangCyber.com - Komuniti Usahawan Internet Malaysia > Menjana Wang Secara Online > Teknik Pemasaran Internet > Tips & Panduan

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  #1 (permalink)  
Old 07-01-2008, 05:23 PM
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Default Understanding SEO in a nutshell

First of all, I'd like to thank KakiLoans (inspired by Inspiration and Syed) for referring me to this site. It's such an honor to gain such respect from him (even just as a Financial Consultant), and from all of the forumners here in Wangcyber. I'm sorry if I have to write this down in English (I can't speak Malay very well, because I started learning Malay just only), so I'd post loads of stuff in English.

Understanding SEO in a nutshell
The recent SEO market hit Malaysia faster than ever. Could this be another historical drape of repeated mistakes done over the years?

SEO (Search Engine Optimization) is a technique used by Web Developers to gain higher ranking in SERPs (Search Engine Results Page). While much complicatedness derive from the term SEO in terms of understanding and acceptance, many seem to adapt to it quite well, but how far would they be able to go before foreseeing another quake of SEO mistakes already happened in the West almost a decade ago?

SEO can be divided into two - On-page Optimization and Off-page Optimization (which we will cover in the next topic). Both of them are as important as they are very much basics to whatever online marketing techniques you use in a long-term basis, to stabilize ranking (on major search engines) and also traffic (visits).

While SEO on-page is much to revamping the codings part (regardless of a static or dynamic page), SEO off-page does not limit itself to only link building, but also many other things that could benefit:

1) End users (You and Me)
2) User-agents (Robots - Googlebot, Yahoobot, MSNbot)
3) Advertisers
4) Businesses

Do not get me wrong -- There are many factors to consider when you're just talking about SEO alone, and by simply pointing each and every single factor out would probably confuse newbies or people who are new to the Internet Marketing world. Bear with me for a moment (to experts).

While SEO is only a small fraction of what you call Internet Advertising/Marketing, it's also something so complicated that you'd have to:

1. Catch up on often on the latest trend.
2. Analyze Google Sandbox - Changes on Algorithms affecting Search Ranking very often.
3. Learn how to extensively use prog. language.
4. Understand new ruling implementation
5. Understand White/Grey/Black hat SEO practices.

And many more.

Good SEO practices are not something you can achieve in a short period of time, with a extremely small budget, with no visible content, and without a business plan. Everything connects with each other when it comes to SEO. To list out a small table for your understanding..

Online Marketing
.Search Marketing
>..Search Engine Optimization (SEO)
>..Search Engine Marketing (SEM)
.Natural Marketing
>..Viral Over the line Marketing
>..Word of mouth Marketing
.Inclusion Marketing
>..Paid Marketing

While there may be another 60-70 techniques down the line of these items listed above, I'll only tell you the category each one holds in order to not further confuse you.

I hope this is informational. Should I receive a good response, I'll write more. Thank you for your time.

P/S: Information are all provided for free. For extensive information and specialized benefits, you should PM me and I'll review your business, for a charge.

Oh by the way, I'm an Online Marketing Strategist.
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Old 07-01-2008, 07:04 PM
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really inspired, thanks for this good writing. Hope to learn more, please do post more.

Thanx


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  #3 (permalink)  
Old 07-02-2008, 03:50 PM
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Default Surfacing SEO Practices

In this edition, we're going to talk about surface practices of SEO. These practices are entirely white hat, and if you don't understand white hat, refer to the Appendix section below.

If you fully understand my explanation on SEO (first post - Understanding SEO in a nutshell), then it'll probably be easier for you here, although you may need to do further research on SEO-techniques and strategies yourself. Today, we're talking about the elements of SEO - On and Off-page.

[[ SEO On-page ]]
Coding (HTML) changes are to be made on:
- Title Tag <title>
- Header Tags <h*>
- META tags <meta>
- Body Tag <body>
- ALT Tags <.... alt="">
- Anchor Tags <a>
- Link Tags <link>

Taking into consideration keyword density which consist of two other factors:
{{ Keyword Density }}
- Keyword Prominence
- Keyword Proximity

Considerations to be taken care of also includes:
- Placement of <float> tags.
- Arrangement of data.
- Structure of webpage.
- Navigation and use-ability.
- Keyword and Anchor Text placement
- Size of a page (< 100k)
- Colours (Web Design)
- Error pages (301, 302, 404, 403)

......And a few more.

Danger (AWAS!) of SEO on-page
- Keyword stuffing.
- Cloaking
- Placement of Table CSS
- Flash objects
- Unsupported file indexing (*.exe, *.tgz)

[[ SEO Off-page ]]
- Forum writings
- Blogging
- Web Directories
- Social Bookmarking
- Social Networking
- Article Submission
- Press Releases
- Social Media Marketing
- Classified Ads
- SE Submissions
- Link Marketing (Baiting, Placement, Exchange)

Considerations to be taken:
- Content
- Keyword Density
- Copy-writing quality
- Marketing Strategy
- Business Goals, Objectives and Mission
- Competitors
- Nature of Business
- Competitive Edge

And many more...

Appendix:

1) White-hat SEO - Legitimate SEO techniques
2) Grey-hat SEO - Not-so legitimate SEO techniques
3) Black-hat SEO - Illegal SEO techniques
4) Keyword Density - The strength of a keyword in a whole page of text.
5) Keyword Proximity - How close to HTML tags your keywords are placed.
6) Keyword Prominence - The number of times your keyword appear in your site.

Note:

Be aware that META keywords tag <meta name="keywords" content="" /> have very little weight over ranking nowadays due to the SPAM search engine bots receive (applies to Yahoo! and MSN). For Google, it has almost 0.0000001% weight.

User-agents (Googlebot, Yahoobot, MSNbot, Askbots) are now very slick (especially Google) when it comes to ranking. A slight mistake could cause you a -900 rank penalty or of such.

For extensive information regarding each and every SEO/M or Search Marketing or any other Online Marketing techniques and strategies, you can request from me for a charge.

-Van-
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Last edited by vandohr; 07-03-2008 at 05:49 PM.


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  #4 (permalink)  
Old 07-02-2008, 07:26 PM
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Talking terima kasih...

Quote:
Originally Posted by bagar0001 View Post
really inspired, thanks for this good writing. Hope to learn more, please do post more.

Thanx
ya! terima kasih di atas perkongsian ini... diharap, banyak dapat dipelajari daripada si pemula thread...
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" copernicus. anak muda yang sangat bersemangat untuk berjaya. semoga dengan doa kalian, copernicus capai impian. di dunia maya, copernicus aktif (DI SINI) (DI SINI); antara jalan yang dilalui (selamanya insyaALLAH) motto: IDE EKSTREM = JUTAWAN EKSTREM " >>> RAHSIA SEBENAR Usahawan Internet <<<


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Old 07-24-2008, 03:04 PM
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let me correct you in some of the points that you raised:

Quote:
Originally Posted by vandohr View Post

" 2. Analyze Google Sandbox - Changes on Algorithms affecting Search Ranking very often."
-actually 7 out of 10 SEO professionals are having doubts about the presence of sandbox (some says that its just a myth or non-existing) and another thing, if ever sandbox is present, it has nothing to do with search engine algorithms unless the site domain is either expired or not updating it's content

Quote:
Originally Posted by vandohr View Post

"Oh by the way, I'm an Online Marketing Strategist".
- you can't call yourself such, why? because if simple SEO
you aren't that sure, how much more SMO, SEM and worse, ORM? (try to Google it for instance)


so if ever you write about SEO, try to ask SEO professionals and don't act as if you know their stuff or you're in their shoes

Last edited by ramkesh; 07-24-2008 at 03:12 PM.


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Old 07-24-2008, 04:51 PM
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menarik dan tertarik...

hehehe... tengah tunggu ebook structure linkbuilding seo dari bro fuad.... bila nak kuar haaa....?


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Old 07-25-2008, 03:59 PM
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Quote:
Originally Posted by ramkesh View Post
let me correct you in some of the points that you raised:

-actually 7 out of 10 SEO professionals are having doubts about the presence of sandbox (some says that its just a myth or non-existing) and another thing, if ever sandbox is present, it has nothing to do with search engine algorithms unless the site domain is either expired or not updating it's content

- you can't call yourself such, why? because if simple SEO
you aren't that sure, how much more SMO, SEM and worse, ORM? (try to Google it for instance)

so if ever you write about SEO, try to ask SEO professionals and don't act as if you know their stuff or you're in their shoes
Thank you for pointing out your personal point of view, Ramkesh, as I understand different people have different perspectives on elements like SEO.

As opposed to your statement If Google Sandbox actually exist, we do not know for sure. If it does or it doesn't, we'd classify things in Layman's terms for people to further understand terms like these. Simplistic terms are sometimes a better way to further tell users so that they can input something like (define:algorithm) on Google's query's box or, search on any online dictionary and understand it in a line or two.

I wouldn't quantify such a figure (7 out of 10) as to the beliefs of Google Sandbox's existence. While we all know that (sorry mates, I have to be a little techy), a search Algorithm exists within the engine, as it's the core of their processing and problem solving equations, somehow in simple terms, there are dampening factors to whichever we'd like to see - Ranking, traffic, relevancy, etc etc.

While most of the engines today further understand people's minds and concepts, and try to solve people's problems by just one string of keyword, for example, "Malaysian statistics", if you notice the first 10 results on the SERP(Search Engine Results Page) returns relevant information to the keyword Malaysian statistics, as opposed to just people trying to SEO for top ranking (commercial purposes). Wikipedia is present, other economic sites are present, some commercial businesses are present, and also banks and/or banking sites appear.

How is this justifiable to your statement? Well, it's not always true that when you read from sites speaking of SEO or SEM, (which encompasses SMO at the same time, but we'll get to that later), experts are always right - Their suggestions and findings are not entirely accurate also, because Google's very secretive of their 'gold'. And it's through experimentation, conceptualization and research, then a hypothesis is formed - Before it comes to being a theory, which is not subjective anymore.

For not updating it's content part, you can always bring it to certain factors such as the cache page, size of the page, link quality, ups and downs of market trends, marketing strategies change, and so forth. It's not exactly the best way to point out that algorithms do not have any connection to domain expiry or less updated content. Those are two factors also, but the algorithm takes into hundreds of many other factors. Let me give you a brief idea of a few.

Algorithm factors:
Problem #1
Webmasters worry C-block (Class C) IPs will be penalized due to duplicate problems or spammy link exchanges from a same IP address. Therefore, they recommend webmasters to host in different IP addresses.

Solution:
Not if you do it correctly. IP addresses go this way: AAA.BBB.CCC.DDD, and is divided into Class A, Class B, Class C. I'm just going to talk about class C, as Class A & B are for small sized networks and is not very largely used.

Class C IP addresses varies on the CCC octet, as compared to the variable figure that DDD shows. DDD's octet are basically assigned users (top level, can be the host) to many other Dynamic addresses. All you need to know is:

If your site is hosted on..
AAA.BBB.111.001
And you have duplicate content & massive link exchange also on
AAA.BBB.111.002, then you'd have a slight problem. It's better to have:
AAA.BBB.112.001 linking to/duplicated on AAA.BBB.111.001, because the Class C (block octet) is already different. At the moment for duplicate content, Google will only pick the best (based on their factors again), and index only one, where another one will be penalized (if it's an obvious spamming method - We're talking about duplication spam here).

The conclusion? Get another free site out there to post your duplicate content. If you're doing for your website on different domains, always choose a local host (country specific) and host there on the country specific domain. (Let's not talk about *.ASIA).

Problem #2
Duplicated content on different domains - How does it work and what are the penalties/things I should know?

I'm sure, Ramkesh, that you're aware of TLDs. (Top level domains). There are many types of TOP level domains, such as GENERIC top level domains gTLD (*.com, *.net), country-code (specific) top level domains ccTLD (*.com.my, *.com.au) and many more.

While I'd tell my clients (in order to not confuse them), that gTLDs for the same content, should follow this:

Hosted on a different server geographical location (IP address)
Get a country specific domain (ccTLD)
Get a landing page that's directive to country specific sites (such as SonyEricsson.com)
Or build individual sets of sites which are totally different and has unique content.

It'll be easier to do the first two, as it requires minimal spending only. There are many other factors residing to duplicate content, and I don't think I can highlight all of them here. Rome isn't built in a day.

As you can see, Sandbox is termed SANBOX because of its relevance to computer security. In layman's terms, SANDBOX is more of like a mechanism, structure or tool that has many features. Even Anti Viruses have their own Sandbox in their products. Alpha versions of programs usually implement and refine their sandbox before they actually release the beta version.

For Google, their sandbox may come from different perspectives of what people can think of. I don't deny your idea of Google Sandbox, but you also have to weigh certain factors (on your own research) to support your clauses, or it becomes valueless to the general public. While my definition to relate Sandbox to Algorithm remains erect, I'd gladly say that this term is used to let people understand in a figure where their knowledge of this particular technology is limited.

---

Before we start on another topic - SMO (Social Media Optimization), which I'd point out my personal view, let me talk about ORM in a short manner. It's a little too long of a post here already, and I'm deeply sorry to everyone for that.

While I'd say ORM is more to Conceptual Modeling (which has to do with the algorithm as we speak), it's a game where you can decide to set aside for a while (not to say just avoid it) but to understand its definition, ideas and works, and that's it. Simple answers can always be obtained logically for your query at Keyword tools. Keyword tools like Keyword Discovery, Wordtracker, Google/Yahoo/MSN keyword tools employ such technology, even to the models of their search engine and also PPC programs.

While I'd employ such only to people who wants clarification, I wouldn't speak of that just to impress professionals. It takes a lot of hard work, research, creativity and understanding to talk to people in layman's terms.

Data mining has been done very massively by Google over the years (if you check your logs, you'll find out more. And also dive deeper into applications, web-based services, data logs; connecting them with the manner of commercial, industrial, service and manufacturing). That's not quite that important, as you'll learn to adhere to that once you've gained quite a bit of knowledge on it.

---

SMO (Social Media Optimization) is a term I wouldn't use, because to me, I balance both figures (quantifiable, justifiable and logical) with technical inputs of SEO Consultancy. While I can't say it's under SEM (Search Engine Marketing) for the simple fact that not all SERPs return to video results; (Let's just talk about videos here) users still (at larger quantities) will find videos in video sites as compared to search engines, unless they want variations and also do not have a path. I'd recommend you to check out Jupiter Research and buy some of their reports, if you have some budget to spend.

Many other social media patterns can be seen, and optimizing them has one main objective - AIDA (Attention, Interest, Desire, Act to Call). For all various medias. If you flip the star newspaper today and look at ads, you'll get what I mean.

Why I'd call myself an online marketing strategist is this - Not only I provide ideas for online marketing strategies (for all the Search Marketing purposes and any other organic online marketing works), I'd also dive into the business of these clients of mine and say, "Hey, if you do this, you can get link baits... etc etc.. OFFLINE."

I don't jump in only as a consultant to the online world, but I also integrate real-life experiences offline to further connect them with the online world - Only in times where I feel there's a need to improve their business and I can see their yearly budgets.

I appreciate your feedback, Ramkesh. It's great to be in the ideal world, but it's a simple fact that due to many variation of possibilities that can occur in life, it's sometimes better to do a smart chase rather than dropping, slacking or just following.

Thank you for your time.
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Last edited by vandohr; 07-25-2008 at 04:06 PM.


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Old 07-25-2008, 04:48 PM
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Vandohr/Ramkesh - That for sharing the info in this forum.

P/s Welcome to WC
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