When you do keyword research you always get a lot of data, which you have to look at more carefully.
For starters, take only keywords than contain "paintball" in them, arrange them in an Excel sheet and you'll start to see a pattern about the keywords.
Free Keyword Suggestion Tool From Wordtracker
Look out for (1) products (2) "how to" keywords
For the first example, products, lets take the keyword "paintball guns" - this is an opportunity to make money from selling paintball guns as an affiliate.
So you may even want your entire blog / site to be about paintball guns only (or mainly on that).
"How to" type of keywords represent the opportunity for you to develop free report or paid infoproducts.