Successful PPC campaigns are based on three things:
1-Focused Keyword Research
2-Compelling add
3-Effective Landing Pages
Howto Find Profitable Topics
-Popularity
-Price
-Competition
HowTo Do Keyword Research
-Use the keyword databases to find out if it is popular (
http://www.lostsecret.uk.to/keywordresearch/)
-Research the PPC engines and find out what the top bid prices are
-Goback to the keyword databases and create a popular top bid prices focused list of keywords
CONTOH(EXMPL)
keyword= fitness
Details for: keyword fitness
Max Bid: $3.16
Estimated Daily Search Volume: 525554
Estimated Monthly Search Volume: 15766649
Estimated Daily Clicks: 7883.32 (This is for the top AdWords Position)
Market Value: $747338.74 (This is how much the top AdWords Position would pay for all the monthly clicks for this keyword)
AdSense Effective CPM: $94.69 (Assumes a 60% revenue share from adSense, and a 5% CTR on ad units)
Phrase
This is the number of sites that have the exact keyword phrase both in their title and anchor text.
String
This is the keyword string searched without brackets on a search engine. Competing sites on Google are found by querying for only sites that have the relevant keywords in their title and anchor text. This string does not take the order of keywords in to consideration.
Count
Number of searches done on Yahoo! last month. Please note that some keywords are seasonal. Thus you are sure to get more searches for keywords containing the word Christmas around December than any other time.
Keyword
This is the popular keyword searched on the Yahoo network based on Yahoo Keyword Selector Tool (previously Overture).
Google Competition
This is the actual number of optimized results on Google. This figure has been cutoff to show only sites that are trying to optimize for that keyword. That is, sites with the keyword in their title and anchor text. These two are the most important factors in search engine optimization.
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