In this edition, we're going to talk about surface practices of SEO. These practices are entirely white hat, and if you don't understand white hat, refer to the Appendix section below.
If you fully understand my explanation on
SEO (first post - Understanding
SEO in a nutshell), then it'll probably be easier for you here, although you may need to do further research on
SEO-techniques and strategies yourself. Today, we're talking about the elements of
SEO - On and Off-page.
[[
SEO On-page ]]
Coding (HTML) changes are to be made on:
- Title Tag <title>
- Header Tags <h*>
- META tags <meta>
- Body Tag <body>
- ALT Tags <.... alt="">
- Anchor Tags <a>
- Link Tags <link>
Taking into consideration keyword density which consist of two other factors:
{{ Keyword Density }}
- Keyword Prominence
- Keyword Proximity
Considerations to be taken care of also includes:
- Placement of <float> tags.
- Arrangement of data.
- Structure of webpage.
- Navigation and use-ability.
- Keyword and Anchor Text placement
- Size of a page (< 100k)
- Colours (Web Design)
- Error pages (301, 302, 404, 403)
......
And a few more.
Danger (AWAS!) of
SEO on-page
- Keyword stuffing.
- Cloaking
- Placement of Table CSS
- Flash objects
- Unsupported file indexing (*.exe, *.tgz)
[[
SEO Off-page ]]
- Forum writings
- Blogging
- Web Directories
- Social Bookmarking
- Social Networking
- Article Submission
- Press Releases
- Social Media Marketing
- Classified Ads
- SE Submissions
- Link Marketing (Baiting, Placement, Exchange)
Considerations to be taken:
- Content
- Keyword Density
- Copy-writing quality
- Marketing Strategy
- Business Goals, Objectives and Mission
- Competitors
- Nature of Business
- Competitive Edge
And many more...
Appendix:
1) White-hat
SEO - Legitimate
SEO techniques
2) Grey-hat
SEO - Not-so legitimate
SEO techniques
3) Black-hat
SEO - Illegal
SEO techniques
4) Keyword Density - The strength of a keyword in a whole page of text.
5) Keyword Proximity - How close to HTML tags your keywords are placed.
6) Keyword Prominence - The number of times your keyword appear in your site.
Note:
Be aware that META keywords tag <meta name="keywords" content="" /> have very little weight over ranking nowadays due to the SPAM search engine bots receive (applies to Yahoo! and MSN). For Google, it has almost 0.0000001% weight.
User-agents (Googlebot, Yahoobot, MSNbot, Askbots) are now very slick (especially Google) when it comes to ranking. A slight mistake could cause you a -900 rank penalty or of such.
For extensive information regarding each and every
SEO/M or Search Marketing or any other Online Marketing techniques and strategies, you can request from me for a charge.
-Van-