First of all, I'd like to thank KakiLoans (inspired by Inspiration and Syed) for referring me to this site. It's such an honor to gain such respect from him (even just as a Financial Consultant), and from all of the forumners here in Wangcyber. I'm sorry if I have to write this down in English (I can't speak Malay very well, because I started learning Malay just only), so I'd post loads of stuff in English.
Understanding SEO in a nutshell
The recent SEO market hit Malaysia faster than ever. Could this be another historical drape of repeated mistakes done over the years?
SEO (Search Engine Optimization) is a technique used by Web Developers to gain higher ranking in SERPs (Search Engine Results Page). While much complicatedness derive from the term
SEO in terms of understanding and acceptance, many seem to adapt to it quite well, but how far would they be able to go before foreseeing another quake of
SEO mistakes already happened in the West almost a decade ago?
SEO can be divided into two -
On-page Optimization and
Off-page Optimization (which we will cover in the next topic). Both of them are as important as they are very much basics to whatever online marketing techniques you use in a long-term basis, to stabilize ranking (on major search engines) and also traffic (visits).
While
SEO on-page is much to revamping the codings part (regardless of a static or dynamic page),
SEO off-page does not limit itself to only link building, but also many other things that could benefit:
1) End users (You and Me)
2) User-agents (Robots - Googlebot, Yahoobot, MSNbot)
3) Advertisers
4) Businesses
Do not get me wrong -- There are many factors to consider when you're just talking about
SEO alone, and by simply pointing each and every single factor out would probably confuse newbies or people who are new to the Internet Marketing world. Bear with me for a moment (to experts).
While
SEO is only a small fraction of what you call Internet Advertising/Marketing, it's also something so complicated that you'd have to:
1. Catch up on often on the latest trend.
2. Analyze Google Sandbox - Changes on Algorithms affecting Search Ranking very often.
3. Learn how to extensively use prog. language.
4. Understand new ruling implementation
5. Understand White/Grey/Black hat
SEO practices.
And many more.
Good
SEO practices are not something you can achieve in a short period of time, with a extremely small budget, with no visible content, and without a business plan. Everything connects with each other when it comes to
SEO. To list out a small table for your understanding..
Online Marketing
.Search Marketing
>..Search Engine Optimization (
SEO)
>..Search Engine Marketing (SEM)
.Natural Marketing
>..Viral Over the line Marketing
>..Word of mouth Marketing
.Inclusion Marketing
>..Paid Marketing
While there may be another 60-70 techniques down the line of these items listed above, I'll only tell you the category each one holds in order to not further confuse you.
I hope this is informational. Should I receive a good response, I'll write more. Thank you for your time.
P/S: Information are all provided for free. For extensive information and specialized benefits, you should PM me and I'll review your business, for a charge.
Oh by the way, I'm an
Online Marketing Strategist.